Privacy Policy

Last updated: March 15, 2026

1. What We Collect

SeaOtter collects minimal data to provide the Service:

  • Health score requests: The Shopify store URL you submit, the computed score, and a timestamp. No personal information is required.
  • Waitlist signups: Your email address and signup source.
  • Analytics events: Anonymous usage events (page views, button clicks) to improve the product. No cookies or tracking pixels.
  • Connected stores: If you connect your Shopify store, we access product, order, and customer data via the Shopify API with your explicit permission.

2. How We Use Your Data

  • Compute and display your store health score
  • Generate AI-powered insights for connected stores
  • Aggregate anonymized benchmark data across all scored stores (no individual store data is shared)
  • Improve the health score algorithm and product experience
  • Send product updates if you joined the waitlist (you can unsubscribe anytime)

3. Benchmark Data

SeaOtter aggregates anonymized metrics across all scored stores to create benchmark data. This data is used to provide percentile rankings and industry comparisons. Individual store data is never shared — only aggregated statistics (e.g., "median inventory health score for apparel stores").

4. Data Storage

Data is stored on secure servers (Google Cloud Platform) with encryption at rest and in transit. We do not sell your data to third parties.

5. Your Rights

You can:

  • Request a copy of your data
  • Request deletion of your data
  • Disconnect your Shopify store at any time
  • Unsubscribe from all communications

Email privacy@seaotter.ai for any data requests.

6. Third-Party Services

We use the following third-party services:

  • Shopify API: To fetch public product data and connected store data
  • Stripe: For payment processing (we never see your full card number)
  • Google Cloud: For hosting and infrastructure
  • Vercel: For frontend hosting

7. Changes to This Policy

We may update this privacy policy. Material changes will be communicated via email to registered users.

8. Contact

Questions about privacy? Email privacy@seaotter.ai